The Heron is the Island Trust Fund’s bi-annual newsletter. It serves to inform their audience of landowners and donors of conservation stories in their region; the gulf islands of BC. This 8-page product is available online, and in print to access a less digitally oriented audience. As a land trust, the ITF focuses on two channels of content: stories highlighting ecosystems and species at risk, and conservation success stories where landowners have worked with the trust to protect their land. By sharing inspiring stories of others who have protected their land, the ITF encourages others to take action.
In recent years there has been some concern in the local perception of land trusts. One high profile organization went through significant financial difficulties and weakened public trust. It has been the ITF’s ongoing mission to strengthen their reputation through the promotion of their successful conservation efforts. Interviews with the participating landowners further highlights their professionalism and relationship building.