Know Thyself: A Creative Brief

10 questions to answer before marketing your business

A fill-able pdf of these question can be downloaded here: Ripple Creative Brief (be sure to view in Adobe Acrobat to fill out the form!)

  1. What type of business do you have?
  2. What is the purpose your product/service?
  3. Who are your target customers? (age, gender, lifestyle, finances, etc.)
  4. How do you want to be perceived by your target customers? (style, personality, character, etc.)
  5. Who is your competition? (Please list websites)
  6. How is your product/service different from your competitors?
  7. What are your current plans for advertising, branding, and promotion?
  8. What impression do you want to make with your target audience? (action, feeling, solution, etc.)
  9. What materials do you already have for your business (logo, business cards, website, brochures, photos, etc.)
  10. What goals do you hope to achieve through marketing your business?