This website was designed to meet the needs of a variety of audiences; islanders, visitors, local conservancy groups, and local government. The site contains a wealth of information on conservation initiatives, landowner tips, interactive ecosystem maps, and other news. The challenge was to create intuitive navigation to allow users to efficiently locate what they needed from the many choices. This was achieved by creating a sub-landing page for each of the 4 ‘personas’ (islander, visitor, conservation, and gov’t). Each of these pages includes links to the information most often sought by users, optimizing the site for their specific needs.
Islands Trust Fund website
Identity, Interactive, UX, Web design